Business management software for wine merchants and retailers
Wine Hub is an industry-standard, software as a service (SaaS) business operating system and inventory management platform.
Sharpen operations and improve core processes with Wine Hub, freeing your team to focus on what truly matters.
Wine software made for you
Designed specifically for wine and spirits merchants and retailers, Wine Hub is adapted to the needs of the market, regardless of business size.
Whether you’re launching a new venture, focusing on operational improvements or looking to expand operations, Wine Hub is designed by the industry for the industry to manage its complexities, simplify logistics and orchestrate online and offline sales channels.
Master your wine inventory

Maintain control over wine inventories, irrespective of stock type and status. Blend physical stocks with pending orders, futures, consigned wine and sources of virtual stock to shape your offering.
Manage working capital and increase your appeal to relevant addressable markets. Real-time updating of inventory prevents overselling, simplifies multi-channel selling and assists reordering.
Manage all wine inventories with industry specific workflow management designed to track all stocks wherever they are, and dial in margins that take into full account the cost of logistics.
Manage third party inventories of all types from various available sources such as agencies, importers and other wine merchants, consigned wines and Liv-ex.
Make the most of your fine wine storage proposition with a comprehensive solution that makes it extremely easy to administer client stored wines; deepening engagement, customer loyalty and satisfaction.
Expand your market reach
Connect with the broadest possible addressable market and expand your customer base.
Wine Hub masters all inventories, enabling you to allocate to digital and offline market channels.

The ideal solution for your wine eCommerce platform, eliminating costly third-party set ups and integrated with both WooCommerce and Shopify.

Omnichannel & multi-channel selling
Wine Hub is equally adept at the fundamentals intended to simplify the day to day running of core business operations, as it is at connecting a business to its channels to market and sources of supply.

Wine Hub integrates with point of sale leader Lightspeed X, giving you a seamless selling operation instore, with centrally mastered inventory and an easily accessible, unified customer database.
Customer-first order management
Improve operational effectiveness and customer experience, through seamless sector-specific workflow management. A consistent, intuitive interface is easy for all team members to use and facilitates timely task management.
Customers expect service to continue beyond transaction, especially with fine wine where time from order to delivery is long. Provide your back office with the visibility and tools they need to deliver an exceptional post transaction customer experience, helping you to win a greater share of your customers’ spend.

Sales and purchase ordering
Sales and purchase order workflow management enables operations to organise daily priorities and be proactive with customers throughout the period of a pending transaction, however extended.

Shipments and transfers
Organise shipments and transfers according to the terms of your contract of supply, allocate every associated cost, manage part shipments and split orders.

Customer communication workflow management
Elevate customer satisfaction with communication templates embedded into the joined-up sales and purchase ordering workflows.
Manage clients & suppliers
Clients can be suppliers. Suppliers can be clients! Wine Hub is designed to reflect the interchangeable nature of fine wine relationships, and integrates both purchase and sale histories with accounting.
Manage supplier lists, purchase history and fill large purchase orders rapidly thanks to the range of inventory and supplier list selection options.
Meet customer expectations around post sale relationship management, a common weak spot according to market research.
See a 360° view of each relationship, create a simple segmentation, integrate with best-in-class CRM and email marketing service providers, helping to shape differentiated contact and marketing strategies.

Hub client storage is a client-facing web application that plugs into Wine Hub, and provides a simple yet engaging view of customers’ stored wines.
Integrations
Wine Hub includes all the core functions a wine business needs—inventory, purchasing, sales, customer management, and more—while integrating seamlessly with best-in-class technology partners. Whether it’s accounting platforms like Xero or QuickBooks, eCommerce engines like Shopify or WooCommerce, or sales channels like Liv-ex, Wine Hub gives you the freedom to build a tech stack that works for your business.
Unlike other software providers that require clients to abandon existing tools in favour of their own proprietary alternatives, Wine Hub is designed to complement, not replace, the tools you already rely on for certain activities. We believe in giving you the best of both worlds: industry-specific workflows built for wine and spirits and the flexibility to connect with the software you know and trust.
Learn more about our integrations.

By the industry, for the industry.
Pricing
Pro plus
For more complex or larger businesses with varied stock types, multichannel sales and 3rd party application integration needs.
- Inclusive of up to 5 users
- Unlimited sales orders
- Unlimited purchase orders
- Unlimited invoices
- Unlimited wines inventoried
- Up to 15,000 lines of virtual stock offered for sale
Pro
The choice of small to medium sized operating on multiple sales channels to market and paths to growth.
- Inclusive of up to 4 users
- Unlimited sales orders
- Unlimited purchase orders
- Unlimited invoices
- Unlimited wines inventoried
- Up to 2,000 lines of virtual stock offered for sale
Standard
The essentials you need to manage your business, unlimited transactions processing, integration with accounting, tools to manage data.
- Inclusive of up to 3 users
- Unlimited sales orders
- Unlimited purchase orders
- Unlimited invoices
- Up to 2,000 wine entries inventoried
We are here to help you succeed
Because we know wine, and understand wine data, going live with your new industry standard business management system is straightforward. You’ll be surprised by how fast we can get you up and running even with a complex data migration.
You’re buying into a fully-featured solution driven by the needs of wine merchants and retailers.

Onboarding
Get started with a seamless migration, guided by your own implementation team.

Account management and support
Ongoing help from our support team and your dedicated account manager.