Merchants, Retail and Importers

Wine data

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How data supports an industry-specific software platform

An industry specific business management solution wouldn’t be complete without a wine products reference database. 

So much time is wasted rekeying and re-originating wine data, taking up valuable team resources, yet that effort offers little by way of competitive advantage. 

Not to mention time that’s spent trying to upload incoming data and structuring it in a way that’s compatible with your existing product information. 

Then there’s the task of matching up additional data or supplier wine lists. 

Without a referential database of wines, these processes become more manual and time consuming, and prone to duplication and errors.

LWIN data

The Wine Hub uses LWIN codes as its primary data reference, which helps interoperability between systems, makes data loading (and matching) easier, and provides coverage of tens of thousands of wine references.

It also makes it easy for Wine Hub businesses to see Liv-ex pricing; ABVs and Commodity Codes; curate a list of offers for sale from the Liv-ex exchange data to offer for sale via the Hub Webshop; and participate in Liv-ex trading as a bidder or seller.

If you don’t yet have LWINs assigned to inventory, the Wine Hub automatically generates the correct LWIN code as you load product data or create orders – saving you time. LWIN codes are also transmitted to storage providers when pre-advising arrivals or  sending them shipping instructions, mitigating data entry mishaps.


Wine Owners data

The Wine Owners database of around 45,000 wine references is significantly matched up to the LWIN codes and provides a depth of information that is particularly useful for marketing and sales. It provides market pricing derived from the Wine-Searcher raw data we process every week; reviews and scores from Robert Parker, Vinous and Jancis Robinson, drinking windows, a growing bank of producer profiles, a partial database of wine labels, the ability to add in bottle shots, and of course all the wine product definitions that your customers and webshop visitors may want to search by.

By matching your existing product data to the LWIN codes and Wine Owners’ underlying referential products database there will be consistency of naming convention, less duplication, less errors or mispicks and better presentation to your customers.

Custom wine names

If a wine isn’t in LWIN, you can add a new wine reference easily and in a structured way. 

Display wine names

There is also a Wine Hub business-specific option to create your own display names (for example if you prefer brief display names). In this case short names will display to users and admin staff, and on your Hub Webshop.

Mastering data on the Wine Hub

Find out more about our solutions by speaking to one of our experts