Omnichannel & multi-channel selling
Wine Hub is the first ever wine industry-specific and multi-channel platform that enables wine businesses to grow revenues and net profit through increased market reach, wine list development, and systematic business processes.
Wine Hub can connect a merchant or retailer with market channels, thanks to a range of connectivity options that include APIs, a wholesaler import and update function, warehouse reconciliation and data export feeds.
How it works
Multi-channel selling enables concurrent listing of the same inventory on e-commerce, trading exchanges, comparative search engines such as Wine-Searcher and other channels and new platforms as the online wine market develops further.
You can decide which wine entries to sell via which channel, and differential pricing can be set up per channel to manage margin per channel.
The Hub masters your inventories and associated information (such as reviews and scores) and rich content (such as bottle shots). When a transaction occurs through one channel the stock is adjusted or removed from the others, thanks to real-time integrations and multi-channel functionality.
Configure e-commerce and POS so that stock, information and rich content is all mastered by the Hub to enable omnichannel selling – e-commerce, shop, phone and email.
Features & Benefits
The Wine Hub is integrated with the Hub Webshop, a fully-featured e-commerce. This facilitates the selling of all inventory types through e-commerce.
An otherwise complex and costly set of processes are simplified and made easy to manage.
All your sales channels are served by the Wine Hub. You determine what stock you wish to sell via what channel.
Sell stock through relevant channels and adjust selling prices per channel to manage margin.
Connect to a growing range of channels available in today’s fine wine market with the Hub API centre from 2022 onwards.
Connect with the broadest possible addressable market, grow your customer base without increasing your marketing spend.