As much as the fine wine market was gradually going digital, Covid-19 has made all businesses realise they need to adopt new technology with some urgency if they are to take any advantage of the boom there has been in e-commerce wine sales during lockdown. The pace of change has been so fast that some large wine businesses have been able to implement two year software plans in as little as two months, says Nick Martin, co-founder of Wine Owners, the fine wine digital support company.
Here he examines what type of investment wine companies should be looking to make to improve their back office, management and accounting support systems.
