En Primeur (EP) Management
En primeur management forms part of Wine Hub’s core order processing workflows and addresses the handling requirements of en primeur, also sometimes referred to as ‘futures’, that is the purchase of unfinished wine months or years ahead of bottling and shipping.
Customer Service
Any wine business dealing with en primeur wines understands how challenging it can be to manage logistics effectively, especially when delivery timelines are uncertain and can span a year or two. Such an extended sales cycle frequently results in poor customer service.
In today’s market customers expect the service they receive post-transaction to be on a par with the pre-sales relationship management experience. Wine Hub makes it easier to undertake the allocation process, and the sale of en primeur with specific applicable rules through multiple channels including eCommerce.
A respondent to our Private Client Buyers Survey summed up the user experience as follows: “I have bought a lot of wine en primeur and I have lost count of the number of merchants who have not performed and needed to be chased to deliver an order or have repeatedly attempted to charge for storage when the wine hasn’t been delivered – it can take months to resolve it.”
Order Management
Wine Hub manages the grouping and shipment of en primeur orders relating to multiple purchase orders and specific order lines, and communication with clients to confirm delivery preferences when en primeur orders are landed into a warehouse and are reconciled against the original purchase order lines. Wine Hub makes it easier to handle changes in format and pack sizes that often only become apparent when inbounding, along with partial or short deliveries.
En primeur purchase orders (futures) now take seconds to do due to the referential database.
Nickolls & Perks Liz Carra
Customer Storage and Delivery
En primeur orders get added to customer storage accounts upon order and therefore are automatically converted from EP status to In Bond when landed into Bond and a rotation number (UK) or license plate (USA) is generated. During the entire lifecycle of an en primeur order customers can view their order when Wine Hub is set up with the Private Client Reserves Management (PCRM) add-on with must-have information.
Wine Hub manages in bond (as well as duty paid) client storage and billing cycles, and allows for calculation and payment of duties and sales tax at withdrawal for delivery or in warehouse.
How the Wine Hub helps en primeur management
The Wine Hub fully supports all workflows necessary to complete en primeur, making ordering, tracking, shipping, storage, withdrawals and invoicing easy to operate for a wine business.
Features
- Efficient purchase ordering from multiple suppliers
- Specific handling of en primeur/futures
- Multichannel and online ordering, to buy now or on allocation
- Grouped shipping of en primeur orders and order lines
- Partial deliveries due to different bottling periods
- Conversion of EP to IB into storage
- Automatic calculation of duty rates
- Detailed, accurate storage invoicing
- Comprehensive management of client stored wines, billing and withdrawal requests
Benefits
Improve operational effectiveness:
Wine Hub’s en primeur logic, intuitive workflows and referential database speed up all stages of the en primeur process and conserve margins.
Deliver excellent customer experience:
Meet customer expectations by excelling at en primeur at every stage from order to fulfilment.
Multichannel:
Sell en primeur through all customer channels, extend online sales and pull in demand from new clients.
It is far more efficient and far quicker to run an en primeur campaign online than ever before.