Corney & Barrow is one of the oldest wine merchant in the UK, having been founded in 1780. It is also one of the most prestigious merchants in the world, exclusively representing the Domaine de la Romanée Conti and the wines of Mouiex.
In 2013, Corney & Barrow decided to improve its proposition to its very large base of private clients storing with them.
By entering into a relationship with Wine Owners, C&B was able to create a world-class private reserves management client proposition, fully integrated with their back office, encompassing valuation and delivery functions that enhance the user experience.
Requirements
- Gain a competitive advantage in the delivery of a private client reserve management offering to its thousands of customers.
- Apply technology to positively support a personal service client ethos.
- Attract new private clients to store with C&B.
- Online reporting and downloads on stored wines 24/7.
- Provide a full digital asset management system for wine information that C&B is able to update itself without practical limitations.
White label Solution
Engage private clients by providing them online access to their stored wines
With stored wine encompassing the greatest producers in the world, as well as less iconic wines from their fine wine portfolio, Corney & Barrow needed to provide online access and do justice to all fine wines purchased from them by their private clients.
Support personal service
With a very large private client base, it’s difficult to deliver consistent personal service for all.
Technology brings multiple efficiencies and helps deliver a consistently focused service to each client’s needs.
For example, being able to log in as an administrator and to discuss a client’s wine collection whilst sharing the same screen views and information.
24/7 reporting
Instead of periodic wine reserves reports mailed to clients, they can now log on and see details of their stored collection at will.
Digital asset and content management
With so many important exclusivities within their fine wine portfolio, Corney & Barrow need total control over what content is shown per wine and per producer, and how they wish the wine to display.
The Wine Owners platform provides total flexibility over content and wine descriptions.