Self-directed wine brokerage

You may be the experts in trading wine, but in today’s online, increasingly transparent world, a proportion of your clients have become more confident in their use of online information and want to get more hands-on. 

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With Wine Hub, brokering or consignment of wine is no longer limited to a service you exclusively manage for clients, but becomes a shared experience. The Wine Hub’s consignment feature enables clients storing wine with you to self-direct, giving them the freedom to set their selling price based on pricing provided by Liv-ex (subject to an applicable Liv-ex subscription package) and live API calls to Wine-Searcher, in such a way that provides a safe and informed process for storage clients to participate more directly in the secondary market.

Powerful, yet simple self-directed wine brokerage to give your clients the professional experience one cut above the rest.

Empower your clients, but stay in control

As the merchant or retailer, you control the degree of assured steps through which clients are able to offer their own wines for sale. For example, you decide if a client is able to automatically offer wines for sale direct to your website; or whether you activate an approval step that allows you to review their pricing before going live on your eCommerce; or to commission condition inspection images to add to the Wine Passport, or to intervene should you wish to purchase the wines yourselves first. 

You can also suspend or cancel consigned wines at any time and set individual processing fees and commission rates per client. Once client consigned wine is sold on your website, the Wine Hub automatically generates a sales order to the buyer and a purchase order to the consignor, showing proceeds net of selling fees. 

Wine Hub’s self directed brokerage module can be switched for all clients who wish to consign wines from their stored collection, or just those you want to offer the service.

self-directed wine brokerage

Benefits for you

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Grow your business

Storing and brokering client wines (with a great customer experience) can introduce or uplift brokerage revenues. By expanding your service you tap into a broader addressable market and deepen engagement with existing clients that results in a bigger share of wines they sell in the secondary market

self-directed brokerage happier team

Happier team

Make it easy to engage with storage clients around selling decisions, pricing considerations and  conversations about the state of the market. 

Benefits for your clients

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Satisfied customers

People who collect and store wine with you increasingly like to make their own decisions.

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Price Discovery Process

Clients can feel confident setting prices for their wines, by seeing market prices offered by other merchants called live from Wine Searcher. A game-changing integration that helps to price with confidence.

The process explained

Self-directed brokerage explainer

Our case studies

We are very proud of the work we do for our clients, please feel free to browse our case studies.