The Buyer – Nick Martin on how Wine Owners can help transform fine wine merchants
By Richard Siddle.
You might not know Wine Owners, but you will be familiar with all the prestigious wine names, merchants and fine wine brokers that it works with, beavering away behind the scenes providing the type of software and the management systems that have quietly, but crucially had a near revolutionary impact on how fine wine can now be traded instantaneously between companies and customers anywhere in the world. Nick Martin, co-founder of Wine Owners, explains what it is actually doing behind those scenes and what potential businesses benefits, synergies and efficiencies it can bring any wine business.
Having access to data through a computer management system is one thing, being able to use it and apply its learnings back into your business is what makes a dedicated wine platform potentially so effective, claims Nick Martin of Wine Owners.
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