Solutions for wine merchants

The Wine Management Platform has been developed to give fine wine merchants a platform for managing their back office with comprehensive fine wine inventorying tools, includes inventorying, purchase ordering and integrates with leading online accounting packages.

It connects your customers with you thanks to world-class collection management, integrated with options for brokerage options.

End to end solution

  • Purchasing system integrated with inbound wine function
  • Stock management for fine wine, multiple storage locations, different stock status
  • Referential wine entries, must-have rich content, market pricing and critics reviews
  • Integration with e-commerce or website product pages
  • Customer records, invoice creation, with feed out for preferred accounting software
  • Customer access to their stored wine/ private reserves via world-class online collection management
  • Automated brokerage workflows and trading exchange options

“The best customer reserves management system available. Wine Owners demonstrated a focus on the needs of the private customer and an understanding of what we are about – to offer the best service and functionality for those customers wishing to store, buy and sell wine.”

Adam Brett-Smith
Managing Director

Value it brings

Private client reservists increasingly value online management and the ability to ‘self direct’. A new reservist private client contributes $500 per annum to the bottom line per 100 cases of wine stored. If the average life-period of a storage client is 5-10 years, the total potential value of each new acquisition is $2,500-$5,000 per 100 cases.

A large proportion of the client database will look like low value, low potential clients but may be extremely active collectors transacting $10,000s with other merchants and brokers annually. Historically patchy account management limited to a top-slice of clients means there are easy wins to be had that a proper reactivation programme in conjunction with a world-class customer-facing platform will deliver.

Market valuations, detailed history, graphing and price comparison, in association with other ‘must-have’ content, improve the likelihood of private client trades. We estimate that, on average, those with established collections sell 3% of their collection per annum, and a small increase in active collection management can generate substantial additional billings managed through a compliant platform.

The white label platform delivers the transparency and feeling of control that private clients increasingly value.

Private clients can be promiscuous in their purchasing from multiple sources. However, that comes at the price of poor organisation and collection tracking. Giving private clients world-class private reserves management and collection management tools, and simplifying buying and selling decisions, will drive an increase in market share.

A back office system designed from the ground up for wine; reducing the time of implementation; avoiding the risk of a custom build or the compromises involved when adapting generic ERPs to the requirements of a fine wine business. Digital content management connects inventory with e-commerce and other sales channels saving time and increasing sales.

Rich content

Your clients see all their stored wines, and benefit from the rich content available. This includes Market pricing & analysis spanning 350,000 wines, current market, price graphs, drinking windows, reviews, scores, profiles, thumbnails, digital asset management.


Wine Owners has integrated with a large number of background business systems via API and web services, including many ERPs and EPOS. Integration includes data feeds in private client reserves, delivery requests, valuation requests, and trading.


Case study: Corney & Barrow